Crafting a brand for pioneers
Think of Fairfield as the brainchild of a team of finance pioneers who set out to revolutionise debt management in Italy. How? By providing a transparent and collaborative real-time marketplace for businesses, and credit recovery professionals to manage critical debt cases with ease and speed.
goodbase helped define and create Fairfield’s new brand identity, focusing on simplicity, local expertise, and ethical innovation.
To do so, we conducted thorough competitor analysis in collaboration with Fairfield and crafted a clear concept covering the brand's soul, values, and personality. All to position Fairfield as the new meeting point for Credit Owners and Field Agents.
With all elements of the identity in sync, Fairfield’s visual language finally reflects both the efficiency and innovative nature of their business.
Federico Provinciale
CEO at Fairfield
"goodbase provided us with a new, modern, and very fresh perspective during the complete revision of our brand image. In our opinion, the result is of extraordinary quality, and the process by which we achieved it was excellently guided!"
A good match, why?
Ethical
Intentional
Transparent
Since its foundation in 2018, Fairfield unites experienced finance professionals believing in a new way of managing debt. Through their revolutionary AI-powered marketplace platform, Fairfield becomes the transparent and collaborative meeting point for businesses, consumers, and credit recovery professionals to address problematic credit situations. Personalized, efficiently and respectfully.