The good crew
Where bold ideas meet bold people.
Say hi to the makers and do-gooders behind goodbase.
We’re a creative growth studio with roots in Europe and Brazil, blending design, tech, and strategy to help brands grow and connect.
From visual identities to intuitive and accessible digital experiences, from growth strategies to words that resonate, we’re your team if you’re looking to make meaningful change happen.
Our do-gooders
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Laís Kantor Caserta
Founder & Creative Director
A cross-cultural designer building bold brands.
Laís is the creative force behind goodbase. A specialist in branding, UX, and design innovation with deep experience across Europe and Latin America.
With high-profile clients under her belt and professorships in Milan, São Paolo and Budapest, she blends global insight with grounded execution.
She’s an IAAP CPACC-certified, iF Award winner, who recently finished her Master in Design for Sustainability and Regeneration on the side.
Oh, and she’s got a soft spot for everything DIY since she started organizing independent concerts when she was only 15 years old.
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Nilo Belonio
Co-Founder & Head of Communications
A storyteller with a passion for clarity, culture, and connection.
Nilo is a multi-cultural, multi-lingual content designer and communication strategist helping brands, from global giants to early-stage startups, craft narratives that resonate across languages, markets, and identities. With roots in both agency life and design consultancies, he brings a thoughtful, human-first approach to every brief.
He’s also a firm believer in the power of inclusive communication and community-led change, because real impact starts with real connection.
Offline, you’ll find him riding his longboard pulled by his puppy Frida, dancing or throwing clay into perfectly imperfect pots.
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Massimo Bertucci
Co-Founder & Head of Marketing
A growth-minded strategist with a creative edge.
Massimo is a marketing, communication, and growth leader with over 15 years of experience. After seven years in top advertising agencies working with major brands across diverse industries, he brought his disruptive mindset to Iliad, the Italo-French Telco that rewrote the rules in Italy.
He then dove into the high-speed world of B2B startups, sharpening his strategic focus and results-driven approach.
Beyond the office, Massimo is a curious traveler with a passion for photography and video games. He believes the best ideas emerge where pixels, paintbrushes, and backpacks meet.
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Marcello Palmitessa
Head of Technology
The design-minded engineer bringing complex concepts to life.
Marcello leads the tech charge at goodbase, championing ultra-efficient, highly accessible, and sustainable digital architectures.
Instead of subscribing to the old-school "designer-to-developer" handoff, Marcello embeds himself directly with the creative team, streamlining the entire build process to bring complex concepts to life without friction. Beyond the code, he handles technical strategy and project estimation, ensuring the studio always delivers at the highest level.
Off-screen, you'll find him playing with his cat Tato or thinking about a fun new app to develop.
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Matteo Folesani
Junior Designer
Blending tangible foundations with future-proof digital design.
Matteo holds a special place in goodbase history as the studio's very first intern. After a standout year of sharp intuition and dedication, he officially joined the crew, bringing a unique background that spans industrial design and a Master’s in Design for Sustainability.
Here, Matteo channels that eco-conscious mindset into purposeful digital experiences. He doesn’t stop at the UX/UI level, either. Driven by curiosity, he regularly dives into coding and development, expanding his technical toolkit under the close mentorship of our Head of Tech, Marcello.
Off the clock, Matteo takes his love for teamwork and strategy to the court, sharing his passion for the game by coaching kids' basketball.